JAPANESE SOCIAL DINING
JOJU
Modern Japanese social dining engineered for transition from refined dining to late-night vibrancy. Dual revenue stream: premium F&B + high-margin bar activation.
ABOUT THE CONCEPT
WHAT IT IS
JOJU is a modern Japanese social dining concept built around precision, rhythm and elevated energy. It combines refined sushi craftsmanship, robata fire techniques and a high-performance cocktail bar within a design-led environment. Not a traditional Japanese restaurant a social engine.
WHERE IT WORKS
Urban prime locations, luxury resort F&B, high-end hotel restaurants, and premium mixed-use developments in cosmopolitan markets worldwide.
WHY IT IS PROFITABLE
Commercial model and assumptions are shared in the data room on request.
EXPERIENCE & DESIGN
INTERIOR CONCEPT
Dark oak minimalism with warm accent lighting. Open sushi counter as the centerpiece, flanked by intimate dining zones and a high-energy central bar. Clean lines, Japanese joinery details, and dramatic spotlighting.
ATMOSPHERE
Refined precision transitions into vibrant social energy. Dinner is elegant and focused; late night transforms into a cocktail-forward social experience with DJ sets.
SIGNATURE ELEMENTS
Open sushi counter theatre
Robata fire grill station
Central high-energy bar
DJ booth integration
Dark oak & copper materiality
VISUAL GALLERY
MENU & REVENUE MODEL
MENU STRUCTURE
Core Products
- ● Omakase sushi selections
- ● Robata grilled specialties
- ● Japanese wagyu program
- ● Signature hand rolls
- ● Tempura & small plates
Signature Dishes
- ● JOJU Omakase €85
- ● A5 Wagyu Robata €62
- ● Black Cod Miso €44
- ● Signature Dragon Roll €36
Beverage Strategy
- ● Japanese whisky collection
- ● Sake pairing program
- ● Signature cocktails with Japanese botanicals
- ● Premium champagne by-the-glass
REVENUE DRIVERS
DINNER REVENUE
Modelled per site and shared in the data room on request
BAR & BEVERAGE
Modelled per site and shared in the data room on request
LATE-NIGHT
Modelled per site and shared in the data room on request
PRIVATE EVENTS
Modelled per site and shared in the data room on request
OPERATING MODEL
OPENING HOURS
Lunch
Business lunch optional
12:00 – 15:00
Dinner
Core revenue window
19:00 – 23:30
Late Night
Bar & DJ highest margin
23:30 – 02:00
TEAM STRUCTURE
Head Sushi Chef
1
Robata Chef
1
Kitchen Team
8–10
Bar Manager
1
Bartenders
3–4
Service Team
10–12
FINANCIAL MODEL
Commercial Model
Investment Range
€600K – €1.8M
Average Check
Set per market
Daily Revenue
On request
Monthly Revenue
On request
EBITDA Margin
On request
Seat Turnover
On request
ROI Timeline
On request
Capacity
90–120
Investment ranges are indicative planning estimates. No revenue, margin or return figures are published; the full model and its assumptions are shared in the data room on request. Investing in hospitality concepts involves risk, including loss of capital, and nothing on this page is an offer or a promise of returns.
SCALABILITY
Global Deployment Formats
Resort Integration
Signature Japanese restaurant within luxury resort. 80–100 seats with sushi bar.
Urban Flagship
Prime city location with late-night bar activation. 100–140 seats.
Hotel F&B
Five-star hotel Japanese restaurant. Managed or licensed operation.
Multi-Location
Scalable format with standardized sushi program and bar concept.
COLLABORATION MODELS
How To Bring This Concept To Your Project
Four commercial pathways designed to match your investment profile, operational capacity, and growth ambitions. Read the concept licensing guide
Concept Studio
Own the concept. Build it your way.
One-time concept acquisition including full brand package, interior design direction, menu engineering, and operational framework.
IDEAL FOR
WHAT YOU GET
- ● Full concept transfer
- ● Brand identity & guidelines
- ● Menu & kitchen structure
- ● Design & experience direction
COMMERCIAL MODEL
Fixed Fee
Licensing
Launch fast with a proven brand.
Operate the concept under B Hospitality brand with full creative and brand governance retained centrally.
IDEAL FOR
WHAT YOU GET
- ● Brand license
- ● Menu & concept updates
- ● Ongoing brand support
- ● Marketing alignment
COMMERCIAL MODEL
4–6% Gross Revenue Royalty
Managed Licensing
We build it. We run it. You profit.
Full-service model where B Hospitality manages operations, staffing, training, and performance optimization.
IDEAL FOR
WHAT YOU GET
- ● Full operational management
- ● Team setup & training
- ● Performance monitoring
- ● Revenue optimization
COMMERCIAL MODEL
6–10% Management Fee
Strategic Flagship
Build a landmark. Partner with us.
Selective equity partnerships for flagship projects in key global destinations.
IDEAL FOR
WHAT YOU GET
- ● Equity partnership
- ● Full concept & brand integration
- ● Long-term value creation
- ● Global positioning
COMMERCIAL MODEL
Minority Equity Participation
LIVE INVESTMENT OPPORTUNITY
Current Deal
Concept
JOJU
Location
Athens, Greece
Opening Date
Q3 2026
Status
Development Phase
Total Investment
Shared in the data room on request
Available Equity
On request
Indicative figures full assumptions and P&L available in the Investor Data Room.
TRUST & CREDIBILITY
B Hospitality Platform
B Hospitality is the concept development and brand licensing division of BIL Enterprises. Every concept is designed with institutional-grade operational frameworks, proven unit economics, and scalable deployment architecture.
8+
Proprietary concepts developed and market-ready
30+
Years of hospitality development and operations experience
4
Collaboration models: from concept sale to equity partnership
Global
Concepts designed for deployment across Mediterranean, Middle East and European markets
THE 8 PROPRIETARY CONCEPTS
NISI Resort & Wellness · NISI Beach Club · NISI Wellness & Spa · NISI Restaurant · Whitmore Circle · JOJU · KUZU · KAI
NEXT STEPS
Ready to Bring JOJU to Your Project?
Request the full concept deck, schedule a strategy call, or apply for investment partnership.
REQUEST JOJU DECK
Complete the form below and our team will prepare a tailored package.