FLAGSHIP CONCEPT
NISI Beach Resort & Wellness
NISI is an adults-only lifestyle resort engineered around design, gastronomy and longevity. Every property integrates JOJU, KUZU, KAI, Whitmore Circle, NISI Beach Club and NISI Wellness as built-in lifestyle pillars a single brand DNA deployable across Mediterranean and global destinations.
ABOUT THE CONCEPT
WHAT IT IS
NISI is a concept-first, adults-only lifestyle resort the distilled flagship of the B Hospitality portfolio. Each property integrates JOJU (Japanese social dining), KUZU (Anatolian fire kitchen), KAI (coffee & cocktails), Whitmore Circle (members club), NISI Beach Club and NISI Wellness as native lifestyle pillars rather than third-party tenants.
WHERE IT WORKS
NISI deploys concept-first into prime coastal and island destinations. The first flagship is planned for Kos, Greece, with a multi-property roadmap across the Mediterranean, Gulf and emerging luxury markets.
WHY IT IS PROFITABLE
Adults-only positioning concentrates guest spend on dining, beach club, wellness and members programming the highest-margin verticals.
EXPERIENCE & DESIGN
INTERIOR CONCEPT
White and oak architectural sanctuary. Seamless indoor-outdoor living with Mediterranean light as the primary design material. Boutique scale, maximum 40–60 keys.
ATMOSPHERE
Barefoot elegance meets institutional quality. A calm, design-driven atmosphere that transitions naturally from morning serenity to evening sophistication.
SIGNATURE ELEMENTS
White & oak architectural language
Seamless indoor-outdoor flow
Integrated concept ecosystem
Mediterranean light architecture
Boutique scale luxury
VISUAL GALLERY
MENU & REVENUE MODEL
MENU STRUCTURE
Core Products
- ● All-day Mediterranean dining (NISI Restaurant)
- ● Japanese social dining (JOJU)
- ● Fire kitchen (KUZU)
- ● Coffee & cocktails (KAI)
Signature Dishes
- ● Multi-concept dining program
- ● Private chef experiences
- ● Wine & dine programs
- ● Beach dining under the stars
Beverage Strategy
- ● Concept-specific beverage programs
- ● Central cellar & wine program
- ● Beach club bar
- ● Poolside service
REVENUE DRIVERS
DINNER REVENUE
Modelled per site and shared in the data room on request
BAR & BEVERAGE
Modelled per site and shared in the data room on request
LATE-NIGHT
Modelled per site and shared in the data room on request
PRIVATE EVENTS
Modelled per site and shared in the data room on request
OPERATING MODEL
OPENING HOURS
Resort Operations
Full-service resort
24/7
F&B Operations
Multiple concepts
07:00 – 02:00
Wellness & Spa
By appointment
08:00 – 21:00
TEAM STRUCTURE
General Manager
1
F&B Director
1
Executive Chef
1
Concept Chefs
3–4
Total Staff
80–120
FINANCIAL MODEL
Commercial Model
Investment Range
€8M – €25M
Average Check
Set per market
Daily Revenue
On request
Monthly Revenue
On request
EBITDA Margin
On request
Seat Turnover
On request
ROI Timeline
On request
Capacity
40–60 keys
Investment ranges are indicative planning estimates. No revenue, margin or return figures are published; the full model and its assumptions are shared in the data room on request. Investing in hospitality concepts involves risk, including loss of capital, and nothing on this page is an offer or a promise of returns.
SCALABILITY
Global Deployment Formats
Island Flagship
Full-scale resort with all integrated concepts. 40–60 keys.
Coastal Boutique
Reduced-scale beachfront property with 3–4 concepts. 20–30 keys.
Urban Resort
City rooftop resort concept with wellness and dining.
Management Contract
B Hospitality manages existing properties under the NISI brand.
COLLABORATION MODELS
How To Bring This Concept To Your Project
Four commercial pathways designed to match your investment profile, operational capacity, and growth ambitions. Read the concept licensing guide
Concept Studio
Own the concept. Build it your way.
One-time concept acquisition including full brand package, interior design direction, menu engineering, and operational framework.
IDEAL FOR
WHAT YOU GET
- ● Full concept transfer
- ● Brand identity & guidelines
- ● Menu & kitchen structure
- ● Design & experience direction
COMMERCIAL MODEL
Fixed Fee
Licensing
Launch fast with a proven brand.
Operate the concept under B Hospitality brand with full creative and brand governance retained centrally.
IDEAL FOR
WHAT YOU GET
- ● Brand license
- ● Menu & concept updates
- ● Ongoing brand support
- ● Marketing alignment
COMMERCIAL MODEL
4–6% Gross Revenue Royalty
Managed Licensing
We build it. We run it. You profit.
Full-service model where B Hospitality manages operations, staffing, training, and performance optimization.
IDEAL FOR
WHAT YOU GET
- ● Full operational management
- ● Team setup & training
- ● Performance monitoring
- ● Revenue optimization
COMMERCIAL MODEL
6–10% Management Fee
Strategic Flagship
Build a landmark. Partner with us.
Selective equity partnerships for flagship projects in key global destinations.
IDEAL FOR
WHAT YOU GET
- ● Equity partnership
- ● Full concept & brand integration
- ● Long-term value creation
- ● Global positioning
COMMERCIAL MODEL
Minority Equity Participation
LIVE INVESTMENT OPPORTUNITY
Current Deal
Concept
NISI Beach Resort & Wellness
Location
Kos, Greece
Opening Date
Q4 2027
Status
Development Phase
Total Investment
Shared in the data room on request
Available Equity
On request
Indicative figures full assumptions and P&L available in the Investor Data Room.
CONCEPT DEVELOPER
Designed by Murat Bilican 30 Years of Hospitality, Distilled into One Resort.
NISI Hotels & Resorts is developed by Murat Bilican, drawing on three decades of global hospitality leadership including a board-level role and sole Turkish partnership within Sunset Hospitality Group's Türkiye investments. He is the conceptual architect behind JOJU, KUZU, KAI and Whitmore Circle.
NISI is the distillation of that portfolio the strongest elements of every concept engineered into a single flagship. Each NISI property integrates JOJU, KUZU, KAI, Whitmore Circle Members Club, NISI Beach Club and NISI Wellness as built-in revenue and lifestyle pillars, not third-party tenants.
NISI is positioned unambiguously as an Adults-Only Lifestyle Resortdesigned around stillness, design, gastronomy and wellness. A deliberate choice: not built for families or children, built for guests seeking calm, taste and longevity.
INTEGRATED LIFESTYLE PILLARS
JOJU
Japanese Social Dining
KUZU
Anatolian Fire Kitchen
KAI
Coffee & Cocktails
WHITMORE
Members Club
NISI BEACH
Beach Club
NISI WELLNESS
Longevity & Spa
TRUST & CREDIBILITY
B Hospitality Platform
B Hospitality is the concept development and brand licensing division of BIL Enterprises. Every concept is designed with institutional-grade operational frameworks, proven unit economics, and scalable deployment architecture.
8+
Proprietary concepts developed and market-ready
30+
Years of hospitality development and operations experience
4
Collaboration models: from concept sale to equity partnership
Global
Concepts designed for deployment across Mediterranean, Middle East and European markets
THE 8 PROPRIETARY CONCEPTS
NISI Resort & Wellness · NISI Beach Club · NISI Wellness & Spa · NISI Restaurant · Whitmore Circle · JOJU · KUZU · KAI
NEXT STEPS
Ready to Bring NISI Beach Resort & Wellness to Your Project?
Request the full concept deck, schedule a strategy call, or apply for investment partnership.
REQUEST NISI BEACH RESORT & WELLNESS DECK
Complete the form below and our team will prepare a tailored package.
FLAGSHIP STRATEGY
Kos, Greece: Planned Flagship Development
All B Hospitality concepts integrated in one ecosystem. Resort + Beach Club + Dining + Wellness + Social: a live demonstration of the complete brand platform.