PRIVATE WELLNESS & SOCIAL SOCIETY
Whitmore Circle
An invitation-only private society built around longevity, discretion, and meaningful connection. Membership model delivers predictable recurring revenue with premium unit economics.
ABOUT THE CONCEPT
WHAT IT IS
Whitmore Circle is an invitation-only private society merging high-performance wellness with curated social architecture. Members access executive lounges, longevity programs, private fitness, and curated cultural events. A recurring revenue engine with 90%+ retention.
WHERE IT WORKS
Prime urban locations in capital cities, luxury resort integrations, and premium residential developments targeting UHNW communities.
WHY IT IS PROFITABLE
Low variable costs against stable membership base.
EXPERIENCE & DESIGN
INTERIOR CONCEPT
Discreet luxury with institutional-grade finishes. Private lounges, executive meeting rooms, and wellness facilities designed for absolute privacy and comfort.
ATMOSPHERE
Calm authority. Every space communicates discretion, competence, and purposeful connection. No spectacle only substance.
SIGNATURE ELEMENTS
Members-only access protocol
Executive business lounge
Longevity & recovery center
Private gym & aquatic facilities
Curated investor salons
VISUAL GALLERY
MENU & REVENUE MODEL
MENU STRUCTURE
Core Products
- ● Private dining program
- ● Business lunch menu
- ● Wellness cuisine
- ● Premium bar selection
- ● Event catering
Signature Dishes
- ● Members Tasting Menu €120
- ● Business Lunch Set €65
- ● Wellness Bowl Program €35
- ● After-Hours Cocktail Menu
Beverage Strategy
- ● Private wine collection
- ● Premium spirits locker program
- ● Health-focused beverages
- ● Curated event pairings
REVENUE DRIVERS
DINING REVENUE
Modelled per site and shared in the data room on request
BAR & LOUNGE
Modelled per site and shared in the data room on request
MEMBERSHIP FEES
Modelled per site and shared in the data room on request
PRIVATE EVENTS & SALONS
Modelled per site and shared in the data room on request
SPA & WELLNESS
Modelled per site and shared in the data room on request
PERSONAL TRAINING & COACHING
Modelled per site and shared in the data room on request
AESTHETICS & SKINCARE
Modelled per site and shared in the data room on request
OPERATING MODEL
OPENING HOURS
Morning
Gym, wellness, breakfast
06:00 – 12:00
Day
Lounge, meetings, lunch
12:00 – 18:00
Evening
Dining, bar, events
18:00 – 23:00
TEAM STRUCTURE
Club Director
1
Membership Manager
1
Chef & Kitchen
4–6
Wellness Team
3–5
Service & Concierge
6–8
FINANCIAL MODEL
Commercial Model
Investment Range
€2M – €8M
Average Check
Set per market
Daily Revenue
On request
Monthly Revenue
On request
EBITDA Margin
On request
Seat Turnover
On request
ROI Timeline
On request
Capacity
150–250 members
Investment ranges are indicative planning estimates. No revenue, margin or return figures are published; the full model and its assumptions are shared in the data room on request. Investing in hospitality concepts involves risk, including loss of capital, and nothing on this page is an offer or a promise of returns.
SCALABILITY
Global Deployment Formats
Urban Club
Standalone private club in capital cities. 800–2,000 sqm.
Resort Integration
Members floor or wing within luxury resort properties.
Residential Amenity
Private society within ultra-premium residential developments.
Global Network
Multi-city membership with reciprocal access across locations.
COLLABORATION MODELS
How To Bring This Concept To Your Project
Four commercial pathways designed to match your investment profile, operational capacity, and growth ambitions. Read the concept licensing guide
Concept Studio
Own the concept. Build it your way.
One-time concept acquisition including full brand package, interior design direction, menu engineering, and operational framework.
IDEAL FOR
WHAT YOU GET
- ● Full concept transfer
- ● Brand identity & guidelines
- ● Menu & kitchen structure
- ● Design & experience direction
COMMERCIAL MODEL
Fixed Fee
Licensing
Launch fast with a proven brand.
Operate the concept under B Hospitality brand with full creative and brand governance retained centrally.
IDEAL FOR
WHAT YOU GET
- ● Brand license
- ● Menu & concept updates
- ● Ongoing brand support
- ● Marketing alignment
COMMERCIAL MODEL
4–6% Gross Revenue Royalty
Managed Licensing
We build it. We run it. You profit.
Full-service model where B Hospitality manages operations, staffing, training, and performance optimization.
IDEAL FOR
WHAT YOU GET
- ● Full operational management
- ● Team setup & training
- ● Performance monitoring
- ● Revenue optimization
COMMERCIAL MODEL
6–10% Management Fee
Strategic Flagship
Build a landmark. Partner with us.
Selective equity partnerships for flagship projects in key global destinations.
IDEAL FOR
WHAT YOU GET
- ● Equity partnership
- ● Full concept & brand integration
- ● Long-term value creation
- ● Global positioning
COMMERCIAL MODEL
Minority Equity Participation
LIVE INVESTMENT OPPORTUNITY
Current Deal
Concept
Whitmore Circle
Location
London, United Kingdom
Opening Date
Q1 2027
Status
Concept Development
Total Investment
Shared in the data room on request
Available Equity
On request
Indicative figures full assumptions and P&L available in the Investor Data Room.
TRUST & CREDIBILITY
B Hospitality Platform
B Hospitality is the concept development and brand licensing division of BIL Enterprises. Every concept is designed with institutional-grade operational frameworks, proven unit economics, and scalable deployment architecture.
8+
Proprietary concepts developed and market-ready
30+
Years of hospitality development and operations experience
4
Collaboration models: from concept sale to equity partnership
Global
Concepts designed for deployment across Mediterranean, Middle East and European markets
THE 8 PROPRIETARY CONCEPTS
NISI Resort & Wellness · NISI Beach Club · NISI Wellness & Spa · NISI Restaurant · Whitmore Circle · JOJU · KUZU · KAI
NEXT STEPS
Ready to Bring Whitmore Circle to Your Project?
Request the full concept deck, schedule a strategy call, or apply for investment partnership.
REQUEST WHITMORE CIRCLE DECK
Complete the form below and our team will prepare a tailored package.